• 20 Talented Brand Marketers to Follow on LinkedIn

      Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

      TopRank®in Social Content- 62 readers -
    • 50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

      The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers.

      Lee Odden/ TopRank®in Social- 41 readers -
  • CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

    Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think brands need to put ...

    Ashley Zeckman/ TopRank®in Content- 6 readers -
  • 8 Fundamental Elements of a Successful Social Media Marketing Strategy

    Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like.

    TopRank®in Social- 12 readers -
  • Social Media Marketing Report: Does Your Engagement Measure Up?

    If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content straight to their feeds.

    TopRank®in Social Facebook Twitter- 11 readers -
  • 8 Examples of Brands Using Instagram to Showcase Company Culture

    In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, and behaviors th ...

    TopRank®in Social- 9 readers -
  • 5 Essential Insights on Influence the Future of Customer Engagement

    When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising.

    Lee Odden/ TopRank®- 13 readers -
  • Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

    Social Media Use by Generation [Infographic] Preferences vary by generation - this certainly isn't a well kept secret in the marketing world. So how do you create a message, and choose a medium, that will resonate with your target audience? This infographic shares some ideas. MarketingProfs Pinterest’s object-recognizing Lens feature now scans QR codes, too QR codes, like the c ...

    TopRank®in Social- 19 readers -
  • New eBook: 30 Staple Ingredients to Stock Your Content Marketing Kitchen

    My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody. When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, if we had any bread. Or any peanut butter.

    TopRank®in EMail Content- 19 readers -
  • 5 Helpful Tips to Inspire Employee Advocacy on Social Media

    When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels.

    TopRank®in Social- 14 readers -
  • We Answer 5 Common Questions People Have About Social Media Marketing

    Like brushing our teeth or brewing a morning cup of coffee, checking in on what’s happening within our social networks has become part of the daily routine for most of us. In fact, 30% of all time spent online is on social networks, according to GlobalWebIndex (GWI). As a result, social media has also become a routine marketing tactic for nearly every business, helping brands ...

    TopRank®in Social- 11 readers -
IMGlance Facts
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